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How to write a LinkedIn cold connect message

The best LinkedIn message doesn't feel like a LinkedIn message. Short, specific, no template language.

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Three ways to say it

Scenario 1
You want to connect after seeing their post
What you'd type

hi [name]! i really enjoyed your recent post about [topic], i thought it was insightful and i'd love to connect and learn more about your work

LessBot
What to send

Your post on [topic] made me rethink [specific thing]. Connecting.

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Scenario 2
You want to reach out about a role
What you'd type

hi [name], i hope this message finds you well, i saw you're hiring for [role] and i'd love to chat about the position if you have some time

LessBot
What to send

Saw the [role] opening. Built [relevant thing] recently — worth 15 min?

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Scenario 3
You want to ask for advice
What you'd type

hi [name]! i've been following your work for a while and i'm at a similar stage, i'd love to hear how you thought about [decision] when you were here

LessBot
What to send

How did you think about [decision] at [stage]? Facing the same call now.

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